A market researcher (or marketing director or marketing manager) works together with advertising and promotion managers to promote an organization's products. Using surveys and buying habit statistics marketing managers estimate the demand for products and services and identify markets for products. Marketing managers also help to develop pricing strategies to maximize profits and market share while making sure that customers remain satisfied. In collaboration with sales, product development, and others, they monitor demographic/sociological trends relative to the need for new products and often have a major role in product development.

In smaller and mid-size businesses Marketing and Sales are often just one department, and a Sales & Marketing Manager is a typical position.

Education Requirements for Marketing Jobs

Although there are a few well-known marketing professionals who have worked their way up from the retail ranks without a formal education, almost all marketers today have at least an undergraduate degree in marketing or advertising. In fact, many sale and marketing professionals are going back to school to get an MBA or other advanced degree to further their careers.

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