A marketing plan is a very detailed and time consuming portion of a business plan that explains a specific businesses' sales strategies, pricing, promotions and benefits. In a nutshell, it outlines how you'll get a customer to buy your products and/or services. In a business plan, the marketing plan comes after the Competitive Analysis but before the Management Plan. Some business plans also combine the marketing plan and , for those writing a stand-alone marketing plan, you'll need to combine the Market Analysis, Competitive Analysis and the steps outlined in this article for a full-fledged marketing plan.

Unique Selling Proposition (USP)

The first step in writing a marketing plan is to determine your company's unique selling proposition, or USP. To do so, you'll need to be able to answer the following questions in a paragraph or two:

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