Strategic Internet Marketing involves more that just sales. The Internet is a powerful tool to conduct market research and assist in various aspects of the marketing cycle.

Marketing of products or services over the Internet is often referred to as: i-marketing, web marketing, online marketing, or eMarketing.

Ideal Product to Score a "Bullseye"

The Internet Bullseye Marketing (IBM) model was created by Tom Vassos when the Internet was relatively new. There was a need for a predictive sales model- a set of questions composed of thirty criteria that could be used to predict the likelihood of sales success on the Internet.

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