Having an instant audience of millions may be just a Holy Grail but that doesn’t mean that most promotional videos are a waste of time. In fact, as all marketers know, reaching the right market is more important than being seen by millions of people who have no interest whatsoever in the product or service being promoted.
And for that, online promotional videos are hard to beat.
Online Videos vs Good Content
If a picture paints a thousand words, then a video paints a thousand more. In just four minutes, a promotional video can instill levels of confidence in buyers that copywriters can only dream of. The best content money can buy will never be able to convey the charisma of a CEO sharing their passion for their business or the miraculous cleaning power of a new detergent or the desirability of a holiday destination.
Attention spans are short, online videos make the most of them.
How long is an Online Video Effective For?
Once uploaded to a site, videos will continue to attract traffic and to generate leads indefinitely even after the initial impact has died down. An existing video will appear in search engine results alongside more recent additions in the ‘related videos’ section which means they profit every time a newer, related video is uploaded.
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