To do this you need to get management buy-in to the emarketing plan. This may not be easy as some see it as a dangerous place for business and not a real marketing option.
Because of the dot com boom of the past, many senior managers are nervous about the Internet, and many marketing agencies and professionals do not see the Internet as the wonderful marketing tool it really is.
Steps to Getting Management Support for Your Online Marketing Plan
To get your company and management support you need to prove to them the value of the Internet. You need to establish the values that online marketing can bring, the benefits the technology bring to the organisation from online sales and brand awareness for better return on investment.
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