The Internet has proven itself a place to market products and services. This article outlines the importance of all stakeholders and the planning needed across the product, sales and marketing cycles where Internet-specific strategies can be applied.
Who Are The Stakeholders?
A stakeholder refers to any group of individuals being targeted by the Internet marketing effort. This could include prospective customers, existing customers, shareholders, employees, potential employees, consultants and the press.
Many companies launch their Internet marketing campaign by mostly targeting prospective customers. In reality, targeting several different stakeholders can have a more profound impact on overall success, for example:
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